It is the only publication of its kind on advertising, media planning, press, sales, promotion and publicity. The year book is informative, exhaustive, concise and a vital tool for those who are engaged in advertising and selling. This ready reckoner, popularly known as ‘The Red Book’, brings to you all the relevant information about:
Publications in India – Local, Regional, and National - their circulation, editions, contact information;
Current applicable Advertising Rates in both print and visual media, and their cost analysis
Census figures
ABC figures
Accredited and leading Journalists
This comprehensive handbook is a trusted name for key decision makers in large and small organizations and is a key to the secrets of successful medial planning. It contains useful data for Media Planners, Corporate Communication Managers and PR consultants, eliminating the need for referring to numerous publications.
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PRESS CIRCULATION ANALYSIS—TOWNWISEAverage AllCir inContractMilliIndia CirtheRate perRate(July-Dec. 2001)States.c. cm Rs.12345ORIGINATINGDailies
Business Standard, AhemdabadEng3,7353,732365.0097.72Economic Times, AhmedabadEng23,00822,803400.0017.39Times of India, Ahmedabad (a)Eng1,22,6911,21,148700.005.70Gujarat Samachar, Ahmedabad,Mumbai, Rajkot, Surat & VadodaraGuj10,09,9728,14,8271,860.001.84Gujaratmitra & Gujaratdarpan,Guj89,36485,301240.002.68Surat (b)Jat Hind, Ahmedabad & Rajkot (c)Guj1,01,4251,00,967250.002.46Kutch Mitra, Bhuj (d)Guj37,66836,810120.003.19Naya Padkar, Anand (e)Guj41,72041,720180.004.31Nobat, JamnagarGuj22,43822,43880.003.56